Rainwater Harvesting

English, Hindi/1min 30sec/2003
Producer: Saumya Sen and Nandita Das, Leapfrog
Commissioned by: Centre for Science and Environment

Subject Focus: Rainwater harvesting.

Summary: This public service advertisement is to promote rainwater harvesting as the lesson from the past, which provides us the solution for the future. The spot revolves around the concept of catching rain in a neighbourhood, creating a cascading effect. People begin to collect water in a variety of objects and in fact, in anything they can lay their hands on. Using a medley of emotions –wonder, comic and even the absurd – the idea that rainwater harvesting is a community effort and it is about building a sharing and caring society is subtly woven in.

Producer/Directors Profile: Saumya was Creative Director at Ogilvy & Mather, New Delhi, India’s second largest advertising agency, and a member of the worldwide WPP Group. Apart from winning acclaim at numerous Indian Advertising Award Shows, Saumya has to his credit two Silvers at the Asia Ad Fest, and finalist status at the One Show Awards in New York. The New York Festivals and the Clio Awards. His work on the Pulse Polio programme remains his favourite and most awarded. Saumya has recently set up an organization called LEAPFROG – a platform for creative artistes and communication professionals.